Organizational case study
Bring Ian Inside. Leave With a Stronger Revenue Engine.
Ian entered to fix a community-funnel problem. The scope expanded because he kept finding and solving real constraints the team could act on.
$558.8K
Monthly closed revenue figures supplied and confirmed by Ian across 13 calendar months.
The case in one screen
The Number Gets Attention. The Work Is the Case Study.
Business context
A growing organization with a community funnel, a sales motion, and constraints that crossed team lines.
Ian’s role
He started on a focused funnel problem, then took broader operating ownership as the team asked him to solve more.
Starting constraint
A few simple problems in the community funnel needed direct attention and a practical fix.
Confirmed outcome
$558.8K in monthly closed revenue figures across 13 calendar months, plus a retainer and performance based commission structure approved after Ian proved his value.
What Ian walked into
Before Ian Could Improve the Number, He Had to Find the Constraint.
The organization did not need a dramatic diagnosis. It needed someone willing to work the problem that was already in front of the team.
Ian entered through the community funnel, solved the first set of issues, and then found additional constraints as he worked closer to the revenue motion.
The scope grew because the work kept producing another useful problem to solve.
Work behind the result
He Worked the Front Line Before He Changed the System.
- 01
Fix the problem in front of you.
SituationIan entered the organization to address a few problems in its community funnel.
ActionHe worked inside the existing motion and solved the immediate problems he had been asked to own.
ResponseThat execution created room for the team to trust him with the next constraint.
- 02
Earn the right to see more.
SituationOnce the first problem was handled, Ian could see where the revenue motion crossed sales, offer, and operations.
ActionHe brought the next constraint forward with a recommendation instead of stopping at the edge of his original scope.
ResponseThe organization asked him to keep solving what he found.
- 03
Take broader ownership.
SituationThe work expanded as more real constraints surfaced.
ActionIan stayed close to the front line, accepted broader ownership, and turned what he learned into repeatable ways of working.
ResponseAfter he proved his value, Andrew Naegele approved a monthly retainer plus a performance based revenue commission structure.
The commercial details matter, with the right qualifier.
Ian confirmed the $10K, $15K, and $25K deals, with Tyler Hoff as a witness. In Ian's account, he also influenced removal of a 40% website discount and introduced interest on payment plans. Those details show the range of work he took on. They are not presented as proof that one change caused the full revenue result.
Proof
What Changed, According to the Records.
The confirmed record for this case is the monthly series below. It covers 13 calendar months, February 2025 through February 2026.
Monthly closed revenue
February 2025 through February 2026
$558,800
Captain’s Code in action
The Standard You Feel When Ian Is on the Team.
See the complete operating standardBuild Engines, Not Cages
The goal was not to make Ian the permanent answer. It was to turn front-line lessons into a revenue system the team could keep running.
Own the Outcome
He solved the first problem, surfaced the next one, and kept closing the loop as his ownership expanded.
Go All In or Let It Go
He worked the actual funnel and sales motion before recommending changes to how the organization operated.
Bring Solution Energy
Each new constraint came with a next move, not a longer description of the problem.
Fit
Bring Ian In When the Constraint Crosses Sales, Offer, and Operations.
Good fit
- The first problem is visible, but it touches more than one team or system.
- You want someone who will work the front line before recommending a redesign.
- Your team is ready to share context, make decisions, and adopt a repeatable operating rhythm.
- You value honest measurement over a clean story built after the fact.
Not a fit
- You want a single tactic without access to the people or process around it.
- You need a promise that one change will create a specific revenue number.
- You want outside help to carry permanent ownership while the team stays unchanged.
- You are not ready to surface constraints that sit outside the original brief.
Start with the truth
Bring the Real Constraint. Ian Will Help You Find the Next Move.
Bring the number, the operating context, and what the team has already tried. Start there.
Talk Through the Constraint